2008 Theatre Survey When you think of American Music Theatre, which of the following first comes to mind? Celebrity entertainers Original musical revues Christmas show Large variety of entertainment State-of-the-art facilities Other - Please specify below When do you normally decide to attend a show? Same day as the performance 1 - 7 Days in advance 1 - 2 Weeks in advance 2 Weeks - 1 month in advance Over 1 month in advance When searching for entertainment options, where is the first place you look? Newspaper Brochure Internet Email TV Radio Yellow Pages BIllboards Other - Please specify below What TV station do you watch most often for local news and information? What cable TV stations do you watch regularly? (Check all that apply) CNN/Fox News MTV/VH1 ESPN TBS TNT Lifetime USA Discovery HBO Other - Please specify below What time of day do you most often watch TV? (Check all that apply) 6:00am - 11:00am 11:00am - 4:00pm 4:00pm - 8:00pm 8:00pm - 11:00pm After 11:00pm What radio station do you listen to most often? What local newspaper do you read most often? Please rate the following statements according to your experiences with our ushers and box office/reservations staff: (Leave blank if you have never called or visited AMT) I Agree I Somewhat Agree No Opinion I Somewhat Disagree I Strongly Disagree The staff was friendly The staff was knowledgeable My order was processed quickly and accurately The staff was positive and professional Please rate the overall quality of customer service you received: Excellent Good Average Below Average Poor How might we have improved our customer service to you during your last call or visit? Would you pay $10 for valet parking if offered? Yes No What are your favorite types of concert/music? (Check all that apply) Classical Folk Blues Bluegrass New Age Country Oldies Big Band Gospel Jazz Rock/Pop Other - Please specify below What do you expect to pay for a typical concert? Less than $20 $20 - $39 $40 - $59 $60 - $79 $80 - $89 $90 - $99 $100+ What would you pay to see you favorite entertainer live? Less than $20 $20 - $39 $40 - $59 $60 - $79 $80 - $89 $90 - $99 $100+ On average, how many celebrity concerts do you attend each year? 0 1 - 2 3 - 5 6 - 10 More than 10 Would you attend more shows, if we added more celebrity acts to next year's schedule? Yes No How likely are you to attend the following types of shows: Very Likely Somewhat Likely No Opinion Somewhat Unlikely Very Unlikely Broadway Shows (i.e. Cats, Les Miserables, Annie) Magic/Illusion Shows (i.e. David Copperfield, David Blane) Lecture Series (i.e. motivational, religious, political) Circus Acts (i.e. Cirque du Soleil) Dance (i.e. ballet, ethnic) Celebrity Tribute Shows (i.e. Elvis, Patsy Cline, Buddy Holly) What other types of shows or specific acts would you like to see at American Music Theatre? In addition to playing host to various celebrity acts, AMT stages its own original musical revues. These shows typically consist of brief, loosely connected skits, songs and dances numbers. How likely are you to attend the following types of original productions Very Likely Somewhat Likely No Opinion Somewhat Unlikely Very Unlikely '40s & '50s musical revue '60s & '70s musical revue Gospel musical revue Musical revue highlighting the best of broadway Musical revue dedicated to country music Musical revue encompassing many different types of music Christmas musical revue What other types of original musical revues would you like to see at American Music Theatre? What do you value most in live theatre? (Check two please) Impressive scenic elements Excellent dancing Funny comedy Familiar songs Excellent musicianship Large orchestra Large cast of singers and dancers Wholesome content Excellent singing Special effects such as video and lighting Other - Please specify below What is your overall opinion of your experiences at American Music Theatre compared to other theatres you have attended? Much Better Somewhat Better The Same Somewhat Worse Much Worse What other theatres do you regularly attend? If you could change anything about American Music Theatre, what would it be? Do you have any additional comments? Age: Under 18 18-34 35-49 50-64 65+ Gender: Male Female Would you like to be on our mailing list to learn of future shows? If yes, please provide the following information. Full Name: Address Line 1: Address Line 2: City: State/Province: Zip Code Country (Only if not USA) Phone Number (Area code first) - - E-Mail Address Check here to become a member of the AMT Email Club. (Enter email address above)